Sula Selections, the import arm of Sula Vineyards and one of India’s leading wine and spirits importers launch their trail –blazing new IP – ‘Beluga Cocktail Masters India 2018’ in association with Beluga Noble Russian Vodka, the world’s most popular Russian vodka. 150 bartenders across the country will align themselves to put together interesting cocktails made with Beluga and learn global tricks about the art of bartending from the celebrated bartender and mixologist Agostino Schiavo, the head bartender at the legendary Arts Club in London. Agostino Schiavo, hosted Masterclass sessions in Mumbai, Delhi & Bangalore and it was a really fun afternoon learning about the variants from Beluga and a fun cocktail making session!
Post the master classes, Out of the 50 bartenders per city, 20 will be selected to promote Beluga in a personal capacity and using their social media platforms. The bartenders will be given one week to battle it out as they will need to create a unique cocktail using Beluga Vodka and record a video showcasing it. Top ten cocktails will be selected amongst 150 bartenders. The ten finalists will then make their way to Mumbai for the Grand Finale as they fight it out to be the Beluga Cocktail India Champion and win an all-inclusive weekend trip to Moscow.
The contestants will face two challenges in the grand finale. First being of making their original unique cocktail with Beluga Vodka and the final challenge will be a mystery box consisting of ingredients that the bartenders will have to use with Beluga Vodka to make a brand new cocktail on the spot. 25th October – Finale in Mumbai.
Established in 1900, the Mariinsk Distillery is responsible for producing the entire Beluga Vodka range. Situated in the heart of Siberia, Mariinsk Distillery is based in one of the most tranquil areas of Russia and uses industry-leading, cutting-edge equipment. Its unique geographical position provides Beluga Vodka with purest artesian water from its nearby 300 metre-deep Siberian wells.
Beluga Noble – A combination of sugar syrup, natural honey, oatmeal infusion, holy thistle and a touch of vanilla, rested for 30 days.
Beluga Transatlantic Racing – With extracts of wild strawberry and barley malt, Beluga Transatlantic is rested for 45 days having undergone an additional filtration using natural cotton.
Beluga Allure – With a resting period of 60 days, Beluga Allure offers an outstanding flavour created from maple syrup extract and an infusion of figs.
Beluga Gold Line – The most premium vodka in the range, Beluga Gold Line is a blend of natural ingredients including rice essence and Rhodiola rosea extract rested over a 90 day period. Each bottle is individually numbered and comes with a wax sealed cork, accompanied by a unique Beluga hammer and brush.
About Sula Vineyards
Sula Vineyards is India’s #1 wine company and largest wine producer. Sula’s award-winning wines are available nationwide at the finest hotels and restaurants, and are also exported worldwide. The company is also a leading wine and spirits importer, with a portfolio of prestigious brands like Remy Cointreau, ConoSur, Hardys, Ruffino and Asahi.
Sula is also a pioneer in India’s wine tourism opening the country’s first winery Tasting Room in 2005 and first vineyard resort, Beyond by Sula, in 2007. With 350,000 visitors in 2018, Sula is one of the most visited wineries in the world and the #1 spot where Indians first taste wine.
Firmly committed to remaining at the forefront of Indian wines, Sula continues to experiment with new varietals, engage in sustainable agriculture and support the local rural economy. Sula is well on its way to becoming one of the world’s most sustainable wine producers.
About Sula Selections
Sula Selections is the import arm of Sula Vineyards and one of India’s leading wine and spirits importers. Sula Selections represents global leaders like Hardys, Ruffino, Cono Sur, Remy Cointreau, Asahi Beer and Sierra Tequila. The portfolio includes wines from new and old world regions across Australia, Argentina, Chile, South Africa, Italy and France.Assured quality and great value in every category is the Sula Selections guarantee!
About Beluga Group
PJSC “BELUGA GROUP” is the leading diversified spirits group in Russia with a 15% share of the legal vodka market in Russia. The Company`s strategic focus lays on production and distribution of alcoholic beverages. Beluga Group is #1 Russian independent importer of spirits. Beluga Group possesses its own distributional platform, ensuring the largest possible market coverage, and diversified portfolio of federal brands, addressing market demands across the full spectrum of price points, from the low-middle to the super-premium price segments. Beluga vodka is the flagship brand in the company’s portfolio.
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