Customers are always looking at unique experiences to shop. A brick and mortar store does not give one that fulfilment of shopping when it comes to buying designer clothing. Pop Up or Trunk Shows are an opportunity to evoke new customer feelings and give them a glimpse into the lifestyle they seek. The bonus is that the customers walks out with a more tailored piece of garment, along with showered with attention making them feel special.
Aparna Badlani & Azmina Rahimtoola of Atosa store, Mumbai curated some top of the line collections of clothing and jewellery.
The style divas of Bangalore dropped in during the course of the day to get some style tips, the makeup artists were ready to ensure everyone looked glammed up! Everyone look stunning in their selections of gorgeous garments. It was all about shimmer, shine and sparkle. The garments were just exclusive and beautiful. I had a tough time deciding what to wear. But of the lot I had my definite favorites that stood out as the silhouettes were free flowing and oh so flattering! Raj Shroff also surprised me with his beautiful cocktail dress. I felt like Marilyn Monroe in it the first time I tried it on. <wink>
To add on to modern yet showcasing some eclectic selection of elegant pieces in unique colour palettes and design was Cultcurators
. Offering statement jewellery from artistes and designers around the world. The last but not the least which stole my attention was jewelly by Anomaly by Anam
from their latest Mandala Collection. These are futuristic and definitely taking fashion to the next level.
Some of the top know fashional entrepreneurs present were
Manjul Gupta, Swati Gupta and Mikky Singh Gupta of Bodycraft Spa & Salon
. I had the honour to click the mother-daughter duo. Shruti Malhan of One Roze, had lighten up the deco with her opulent flowers in her signature packaging. It was the most sort after area for getting our pictures clicked. Binti Arora of Srishti Jewels, I loved most of her handcrafted, luxury jewelry collection. I styled them with the gorgeous dresses I wore. Traditional yet contemporary each piece added a unique charm to the personality of the wearer.
A girl should be two things classy and fabulous! Atosa
thanks for showcasing some brilliant designs. From contemporary to classic Jewellery to gorgeous gowns and bespoke outfits. I have to say each piece was as unique and exquisite. Look forward to your next visit.
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**Disclaimer: Even though the invite was complimentary, all views expressed are my own.