These days, bespoke fashion is the epitome of luxury. Luxury as a term has multiple meanings from exotic, exclusive to rare or unique. Bespoke fashion is the epitome of luxury. The items or brands speak for themselves.
Aranyani, a luxury fashion brand based out of Bengaluru, recently unveiled its flagship collection of bags in upscale VR Bengaluru. The brand is focused on creating highly sustainable made-in-India products that connect people to nature through its stories and designs. “At Aranyani, we believe that nature is the best designer and if we, being a part of that same nature that we truly are, can reconnect and make it as personal as it should,” said Haresh M Mirpuri, CEO, Aranyani, at the launch.
Aranyani is unique in its own right as a brand
– The production team underwent two years of intensive training in Milan, Italy.
– Made in India, Made by Indians
– Competes with luxury segment, priced at affordable luxury
– Draws inspiration from nature
– Every product is hand-painted and customized.
Each Aranyani item is handcrafted to be one of a kind. No more than two items per design are released at any point for each city, making the masterpiece unique from any other. Aranyani, the ‘Queen of the Forest’ in Hindu mythology, is a personification of elegance, royalty and individuality. This amalgamation of creativity and sophistication is the result of handpicked and handcrafted leather, elegantly painted by world-class Indian artisans.
It took two years of intensive training in Milan, global research on luxury leather products and arduous months of trial and testing before Team Aranyani was able to launch its products in the market. The biggest differentiator, according to Mirpuri, is bringing top-notch quality at affordable price.
Aranyani works closely with Arsutoria, the world’s leading shoe and bag creation trainer and developer. Since 1947, Arsutoria has been in collaboration with companies such as Nine West, Timberland, Nike and LVMH.
The designs draw an inspiration from nature. The Autumn-Winter 2017 Collection draws inspiration from the trails of the Himalayan ranges — from Nepal to Ladakh.
Resonating a myriad of colors, textures and moods from the flowers of rhododendron and poppy, in search of the Himalayan snow leopard and musk deer, right into the land of the Gompas with the ibex, this sprightly collection resonates its desire to communicate the beauty of nature to all human being.
For those discerning consumers who love products inspired by nature, and connoisseurs of quality leather products, this is definitely good news.
Aranyani has opened one store in Surat and two stores in Bengaluru at Church Street and VR Bengaluru in Whitefield.
To learn more and shop the designer bags, visit their website — “CLICK HERE”
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